New Delhi India’s quick commerce sector is on track to touch a massive $57 billion by 2030, according to a new industry report. This growth is being fueled not only by urban demand, but also by the rising popularity of online orders in smaller towns and Tier 2 and Tier 3 cities.
Quick commerce platforms which promise delivery of essentials like groceries, snacks, and daily-use items within minutes are becoming increasingly popular due to their speed, convenience, and growing digital access. Brands like Blinkit, Zepto, and Swiggy Instamart are leading the charge.
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However, while consumers enjoy faster service, this rapid growth is having a negative impact on traditional kirana stores, especially small-scale ones. Many local shop owners report declining footfall and reduced sales, as customers shift to app-based purchases. In several areas, kirana stores are being forced to shut down, unable to compete with deep discounts and fast deliveries.
The report points to a 2x–3x rise in online order volumes from non-metro areas, driven by better internet connectivity, digital payment adoption, and evolving lifestyles. Quick commerce is no longer limited to metro cities it’s becoming a nationwide habit.
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Yet, the sector faces hurdles such as unit economics, last-mile delivery challenges, and sustainability concerns. Industry experts believe responsible scaling and better integration with local ecosystems are key to ensuring growth does not come at the cost of small retailers.
India’s retail future is changing but the transition must include everyone.
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