At the trailer launch event of Nithiin’s Thammudu, Dil Raju shocked one and all by announcing an initiative. Dil Raju said he will no longer encourage ‘Paid Views’ on YouTube for his movie trailers, teasers, and songs. The ace producer openly admitted that views of certain promotional videos were fabricated.
Dil Raju stated, “I am starting this trend with Thammudu. All the views that this film gets are completely original. I strictly instructed my PR team and office staff not to buy views. Only through this approach we will be able to know the reach of our film. By opting for paid views, we will never understand if the film sparked genuine interest among the audience.”
“Though adapting to this genuine approach is tough, this is the way forward. Media generally looks for opportunities to put us in a tricky situation, but these are the things that they should be questioning us. If the film is good, it will be lapped up by the audience and vice versa. Hence, there is no need to falsify digital views,” commented the Sankranthiki Vasthunam producer.
