In today’s fast paced scrolling trend, people want drama and action very fast, nobody has that much patience for a slow burn any more.
These are short, emotional stories told in under 60 seconds, often found on Instagram Reels, YouTube Shorts, and even new OTT platforms.
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Also, these videos are not slow burns they jump straight to action and catch the viewer’s attention, people are not just watching but binge watching it.
Social Media creators are making teams for these videos so that it looks like tv shows, a ShareChat report says 81% of Indians watch short-form videos daily, and 77% prefer them over longer formats.
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Even big brands are creating these videos nowadays, these are mainly low budget videos which catch viewers attention and profits with huge amounts of engagement.
Platforms like MX Player, ShareChat, Zee5, and SonyLIV are already testing short episodic content. Meanwhile, China leads the way with “Duanju”.
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The code is really easy to crack fast paced 60 sec stories, with strong emotions and catchy stories, in a mobile first country like India shorts and reels are not just trends they are the future of drama.
