Can you walk us through your designing process?
Our design process always begins with a strong cultural or artistic inspiration, often drawn from Indian heritage with a touch of modernity. We then work on translating that concept into wearable pieces through sketches, fabric selection and detailing. Each design goes through multiple iterations to ensure it reflects both aesthetic appeal and comfort. It’s a collaborative effort but every piece carries a personal touch.
What textiles and colours do you favour the most?
Traditionally, the Indian ethnic wear industry was confined to blacks, blues and whites. At Kalpraag, we’ve broadened that palette into a multicolour scene that reflects India’s vibrancy. In terms of textiles, we favour pure fabrics like linen, viscose and georgette because they are both eco-friendly and luxurious.
How do sustainability and eco-friendliness play into your designing choices?
Sustainability is at the heart of everything we do. We use only pure materials in our garments and strictly avoid polyester or any synthetic fabrics. This not only reduces environmental impact but also ensures our clothes are skin-friendly and long-lasting.
Which piece from your collection is your favourite and why?
Even though each piece holds a special place in my heart, if I had to choose one, it would be The Hayan Pichwai Resham Ivory Kurta Jacket Set. I personally designed it by hand, and it reflects the ethos of Kalpraag perfectly — artistic, traditional and meticulously crafted. It was a deeply fulfilling creative experience.
Your favourite celebrity collaboration?
Our collaboration with Yo Yo Honey Singh was particularly special. He wore our Aryaman Black Kurta Set and really brought out the essence of Kalpraag’s aesthetic. Seeing an artist of his stature appreciate and represent our work was very gratifying.
Future plans?
Our immediate goal is to reach the Rs 100 crore sales mark, which we’re well on track for. We also plan to expand into major metro cities across India and eventually open stores internationally. Given our growing global customer base, an international presence is the natural next step for Kalpraag.
