With just two days to go before the release of Sitaare Zameen Par, Aamir Khan has rolled out a new smart release strategy—starting with slashed ticket prices.
Sources reveal that the makers are trying to make the film more accessible and increase footfalls from Day 1, especially in tier-2 and tier-3 cities. Ticket pricing has been kept intentionally lower than recent big releases, a move that’s being seen as both audience-friendly and strategically cautious.
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This comes amid Aamir’s visible efforts to control the narrative around the film. From giving back-to-back interviews to explaining the film’s concept in-depth, Aamir appears to be playing it safe, possibly to avoid backlash or misinterpretation.
According to insiders, even the censor clearance and screen allocation have been done with a lot of planning. The focus is on maximum visibility but minimal risk, especially given the mixed response to some of Aamir’s past projects.
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Trade experts say this pricing strategy may help the film secure strong opening numbers, but long-term success will still depend on word of mouth. If the content fails to connect, even a smart strategy won’t prevent a box office dip.
In short, Sitaare Zameen Par is not just riding on Aamir Khan’s name—it’s riding on a carefully crafted game plan, with big names, controlled hype, and now, budget-friendly tickets.
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Will this gamble pay off? The box office will answer on June 20.
