Home CAR & BIKES Brand Operations and Manufacturing Realigned

Brand Operations and Manufacturing Realigned

Brand Operations and Manufacturing Realigned

In a major development for the Austrian motorcycle manufacturer, KTMthe restructuring plan has received formal approval from the Regional Court of Ried im Innkreis. The approval marks a critical step in the company’s ongoing efforts to restore operations while addressing efficiency, cost-effectiveness, and strategic alignment with the global market. Restructuring administrators will begin disbursing a 30 per cent payout on recognised claims to creditors. This move not only upholds KTM’s commitment to its financial obligations but also contributes to restoring confidence among stakeholders and partners.

Also Read: Bajaj Auto Set To Acquire Majority Stake In KTM

Brand Operations and Manufacturing Realigned

Following the court’s approval, KTM concluded discussions regarding its future brand operations and manufacturing strategies. The restructuring will involve a more consolidated approach to brand management under the Pierer Mobility Group umbrella. On the manufacturing side, KTM will reportedly optimise its production footprint by utilising its manufacturing partnerships in key markets such as India and China, allowing the company to boost output while keeping costs in check. Bajaj Auto in India and CFMoto in China are expected to play even more critical roles in this revised framework. With global motorcycle demand shifting towards accessible, and mid-capacity machines, KTM’s restructured business model is expected to make the shift while maintaining the ongoing operations, dealer networks, and customer services worldwide.

Also Read: KTM Announces Securing Of Finance For Restructuring

Gottfried Neumeister, CEO of Pierer Mobility AG, said, “I am relieved and grateful that we have finally been able to close this difficult chapter. Our focus is now on ramping up production at the end of July and realigning the group. I would like to take this opportunity to express my special thanks, recognition, and appreciation to Dr. Ulla Reisch, one of the best insolvency law experts in our country, who guided us through these three proceedings not only with her expertise but also with her tireless commitment.”

Stay updated with automotive news and reviews right at your fingertips through carandbike.com’s Google News

Source link