Spread across 10,500 sq. ft. and spanning four levels, the new store brings together all four verticals of The House of Rare under one experiential roof
Bengaluru: The House of Rare, a premium omnichannel house of fashion brands, has launched its new flagship store in Hyderabad’s upscale Banjara Hills. The launch follows the opening of the company’s first flagship store in the city at Rajiv Gandhi International Airport.
Spread across 10,500 sq. ft. and spanning four levels, the new store brings together all four verticals under one experiential roof—Rare Rabbit, offering menswear; Rareism, featuring womenswear; Rare Ones by Rare Rabbit, for boys aged 6–16; and Rare’Z by Rare Rabbit, its footwear and streetwear label.
“Hyderabad is a city that appreciates craftsmanship, culture, and style,” said Lavish Soni, Chief Business Officer – Retail, The House of Rare. “With the Banjara Hills store, we’re taking a significant step toward creating inclusive spaces that cater to the evolving shopping needs of the entire family. It’s more than just a shopping destination, it’s a curated fashion ecosystem and a model for the experiences we plan to bring to cities across India.”
This launch is part of The House of Rare’s larger strategy to deepen its presence across high-potential cities, including Tier 2 and Tier 3 markets.
Established in 2015 under the Radhamani Textiles umbrella, led by Manish Poddar (Chairman, Radhamani Textiles) and Akshika Poddar (Managing Director, Radhamani Textiles), The House of Rare currently boasts over 170 retail stores.
