Ivy, the engineering and delivery powerhouse for Entain, announced the rebranding of its India operations to Entain India. The announcement was made alongside the inauguration of a state-of-the-art digital innovation campus in Hyderabad, positioning the operations as a core Global Capability Center (GCC) for Entain’s global technology delivery.
The rebrand aligns India’s engineering and delivery functions with Entain’s worldwide strategy while giving employees a stronger global identity.
The facility will provide employment for 3,400 high-skilled roles on a hybrid basis and will deliver over 85% of the Group’s global software engineering and technology services, spanning product development, platform engineering, experience design, and advanced analytics.
The team’s contributions span platform architecture, AI-driven personalization, real-time trading engines, and high-scale consumer experiences across regulated markets.
Anthil Anbazhagan, Managing Director, Entain India, said, “India continues to be a cornerstone in Entain’s global innovation journey, shaping the future of sports and gaming sector. through cutting-edge technology and innovation.
“The rebrand to Entain India, along with the launch of our new Hyderabad campus, reflects our evolution and positions us to better support Entain’s global ambitions with deeper integration, stronger talent engagement, and a future-ready innovation ecosystem,” Anbazhagan added.
Entain India’s new Hyderabad campus, designed with sustainability and employee well-being at its core, features intelligent lighting systems, energy-efficient ventilation, EV charging stations, and sustainable materials—contributing to a reduced carbon footprint.
The building leverages a USGBC-certified base structure and is equipped with efficient waste and water management systems, reinforcing Entain’s commitment to responsible operations.
Satty Bhens, Chief Product and Technology Officer, Entain, said, “India is a vital part of Entain’s technology engine.
“With deep domain expertise, a culture of innovation, and a thriving talent pool, Entain India plays a critical role in our strategic roadmap.
“This new space and identity pave the way for our next phase of growth, focused on building transformative products and platforms for the global entertainment ecosystem,” Bhens added.
With Hyderabad continuing to emerge as a key Global Capability Center (GCC) hub, Entain India stands out for its specialist domain expertise, end-to-end technology ownership, and the global reach of its platforms.
Entain India aims to deepen its role as a strategic partner in product and platform innovation while remaining an employer of choice for technology talent in the country.
With robust growth plans and an enduring focus on excellence, the company is well-positioned to continue shaping the future of global sports and gaming sector from India.
