Vijayawada: A statewide financial inclusion saturation campaign will be conducted in Andhra Pradesh from July 1 to September 30, in line with a national initiative by the govt of India (GoI). Announcing the campaign, AP state level bankers’ committee (SLBC) chairman C V N Bhaskara Rao said that the effort is aimed at ensuring financial services and security reach every eligible citizen in the state.The campaign focuses on comprehensive financial inclusion—not just bank accounts, but also access to credit, insurance, pensions, and digital financial services. Special camps will be organised in all 13,324 gram panchayats of Andhra Pradesh. Bankers will visit villages directly to carry out e-KYC updates of old or inactive Jan Dhan accounts and ensure that every family has at least one functional bank account. These efforts are expected to improve access to govt benefits through direct transfers and increase participation in financial schemes.Enrolment under flagship schemes such as Pradhan Mantri Jan Dhan Yojana (PMJDY), Pradhan Mantri Suraksha Bima Yojana (PMSBY), Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), and the Atal Pension Yojana (APY) will be prioritised. In addition to account services and insurance coverage, the campaign will also conduct a special awareness drive on cybercrime and frauds related to UPI and other digital payment systems, educating rural citizens about online safety and precautions.As of now, Andhra Pradesh recorded 1.70 crore PMJDY enrolments, 2.86 crore under PMSBY, 1.29 crore under PMJJBY, and 0.38 crore under APY. The SLBC will monitor the campaign’s progress daily, while district-level implementation will be supervised by lead district managers. The SLBC has requested the state govt to instruct Panchayat-level officials and elected representatives to actively support and promote the campaign, ensuring its success at the grassroots level.
