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Could an SUV like Li Auto L7 redefine 60-80 lakh car segment in India?

Could an SUV like Li Auto L7 redefine 60-80 lakh car segment in India?

It is a 5-seater luxury electric SUV that also comes with a range-extender petrol engine.

BHPian shivs2003 recently shared this with other enthusiasts:

The Indian luxury car market in the Rs 60-80 lakh bracket has a variety of options. Electric vehicles (EVs), plug-in hybrids, and high-end petrol cars are all competing for attention in the same price bracket. But what if a product came in that combined the strengths of all these formats—and did so at a price that matches nearly every luxury brand currently on offer?

In a recent trip to China, I experienced the Li Auto L7, a Chinese luxury SUV.

Link to Li Auto L7 Website

Could an SUV like Li Auto L7 redefine 60-80 lakh car segment in India?

What is the Li Auto L7?

The L7 is a five-seater luxury electric SUV that also comes with a range-extender petrol engine. That means:

  • You get a fully electric driving experience for most urban usage (170–240 km EV range)
  • But also petrol backup that boosts total range to over 1,100 km.

So range anxiety? Gone.

Charging hassles on highways? Avoided.

At the same time, it comes loaded with flagship-level interiors, air suspension, massaging rear seats, large screens, AI-driven ADAS, and a road presence to match any German badge (as they claim).

How Much Would the Li Auto L7 Cost in India?

Here’s a quick and rough comparison:

Since the L7 and the Tesla Model Y LR are available in the US only, I needed to make a comparison. So I have put the US prices and expected or estimated Indian prices. But for a more fair comparison, I have put the equivalent price of a BMW i4, same spec which is available in the US as well as India.

The Indian Context?

Here are some vehicles that dominate the ₹60–80 lakh segment in India:

Petrol/Diesel Luxury Cars:

  • BMW X3, 330Li, M340i
  • Mercedes GLC, C-Class, GLE (entry trims)
  • Audi Q5, A6

Electric Vehicles:

  • BMW i4
  • Mercedes EQB
  • Volvo XC40 Recharge, C40
  • Ev6
  • Hyundai Ioniq 5

Hybrids:

  • Toyota Vellfire
  • Lexus RX500h
  • Toyota Hycross ZX Hybrid

Could This Change the Market?

If the L7 or a similar concept of a vehicle made by a domestic manufacturer (Tata/Mahindra) or global manufacturer (BMW/MB) were launched in India at a price of ₹65–85 lakh, here’s what could happen:

  • Premium EVs could be undercut—iX1, i4, EQB, C40, all offer less space and lower flexibility for the same or higher price.
  • Luxury petrol cars could be challenged—Why buy an A4/C220/330i or X3/GLC/Q3 with only ICE when you could have EV + backup + more tech?
  • Hybrids might feel outdated—The L7 offers better electric range than hybrids, plus a stronger luxury appeal.

The Unknowns

  • Will Indian customers want an EV+ICE Combo at this price point?
  • Could some domestic or international manufacturer possibly design or invest in this concept?
  • Can we locally assemble or manufacture a product like this?

Final Thoughts

The Li Auto L7 isn’t just another new EV; it’s a new category —a car that fuses electric, hybrid, and luxury into one product. And if priced right, it could change the entire ₹60–80 lakh landscape in India, just as SUVs once replaced sedans.

Check out BHPian comments for more insights and information.

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