The countdown has begun for Hari Hara Veera Mallu, starring Pawan Kalyan, which is set to release on July 24. With just nine days left, the team is racing to tie up several crucial backend issues—especially on the theatrical distribution front.
Producer A. M. Rathnam is still in the process of finalizing theatre agreements. Many deals remain incomplete, with tough financial negotiations slowing progress.
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The team is counting on distributor advances to clear outstanding dues, but collections so far have been not up to the expectations.
Despite Pawan Kalyan’s immense star power, this film hasn’t generated the same pre-release momentum as his other project, OG, adding to the pressure.
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The makers are now focused on avoiding last-minute chaos. Delays in theatre deals could hurt benefit shows, ticket price approvals, and overall screen allotments.
In Andhra Pradesh, recent films have faced delays in getting ticket rates approved, with bookings opening just hours before release. That’s a risk Hari Hara Veera Mallu cannot afford if it wants a strong start.
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On the bright side, the film has cleared censor formalities and received positive feedback, according to inside reports. Promotions are now kicking into high gear.
A massive pre-release event is planned for July 20 in Visakhapatnam, although the venue is still being finalized. Major industry figures like S. S. Rajamouli and Trivikram Srinivas are expected to attend, alongside Pawan Kalyan, Nidhhi Agerwal, and the full cast.
Industry sources say the next 48 hours are critical. Key updates on theatre deals, screen counts, and business closures are expected soon.
For now, Hari Hara Veera Mallu is in a high-stakes sprint to ensure everything is ready for a smooth, successful release.
