Tamil cinema’s upcoming action thriller Madharaasi, starring Sivakarthikeyan, has locked a massive OTT deal even before its theatrical release.
Amazon Prime Video has reportedly bagged the post-theatrical rights for ₹60–70 crores, making it one of the biggest Tamil OTT deals of 2025.
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What’s interesting is that this confidence doesn’t stem from A.R. Murugadoss. Industry chatter suggests the deal rides almost entirely on Sivakarthikeyan’s soaring stardom.
He’s the man in form, especially after Amaran, and whether it’s the audience, trade, or OTT platforms, everyone trusts his choice of scripts. His name brings a sense of credibility to the project.
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Murugadoss, once a blockbuster machine, is currently in the lowest phase of his career after disasters like Darbar and Sikandar.
This has led to doubts about Madharaasi as well and whether the film will truly deliver. Many believe Murugadoss’s storytelling style might feel outdated.
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With just 50 days left for release, expectations around Madharaasi remain strong. Will it live up to the hype theatrically?
One thing is certain — Sivakarthikeyan’s star power and Anirudh’s brand value as a music composer have turned Madharaasi into one of the most anticipated Tamil releases of the year, both at the box office and on OTT.
