With only a few days left for release, Son of Sardaar 2 has hardly created any buzz among the audience. The trailer is not trending anywhere, and neither have the songs managed to leave a positive impression.
Saiyaara is now running in theatres and it seems like the decision to postpone SOS 2 to let Saiyaara have a smooth run has not worked in the film’s favor.
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The biggest issue right now is that people’s minds are already attracted towards other films and in that situation, they are not getting a chance to look at SOS 2.
The situation would have been different if the promotional material was up to the mark. Unfortunately, this time, it looks like SOS 2 won’t be remembered as a good film of Ajay Devgn in the upcoming years.
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Meanwhile, trade experts are opening up about the first-day collections of SOS 2, and there is no good news in terms of this. Experts are claiming that SOS 2 might record a collection of somewhere between Rs. 7-8 crores, which can be said to be the lowest opening for an Ajay Devgn film.
On the other hand, SOS 2 is clashing with Dhadak 2 on the same day. Notably, the latter’s promotional material has turned out to be much better compared to SOS 2.
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The trailer looks hard-hitting and even though the concept is a little bit outdated, the performances might pull audiences to the theatres.
Despite facing a competition from Shah Rukh Khan’s Jab Tak Hai Jaan in 2012, Son of Sardaar was able to collect almost Rs. 160 crores at the box office. This time, it looks like the first week collections will not easily touch the mark of Rs. 50 crores if the film is not up to the mark.
Moreover, there is nothing else left with the makers for now to promote the film since the new trailer with the new release date is already out.
The producers are undoubtedly depending on the content, which is not the correct strategy, considering the situation of Bollywood films in today’s world.
