Social Media Lead – New Auto Division Location: Gurgaon (Full-time, In-office) Team: New Auto Division Experience: Open (IC with potential to build team) About the Role: Cars24 is reinventing how India discovers and buys brand-new cars. Our New Auto division is growing fast, and we’re looking for a Social Media Leadto spearhead our presence on Instagram and YouTube – not just as a strategist, but as the face of our video content. If you live and breathe automobiles, can turn a spec sheet into an engaging story, and know what hooks GenZ and Millennials in under 8 seconds, you might be the voice we’re looking for. This is a hands-on creator role where you’ll ideate, shoot, edit, and publish content, while shaping the future of how cars are discovered online. What You’ll Do:Be the face of new car reviews – shoot short-form Reels and long-form YT videos explaining features, comparisons, and quirky auto facts.Script, shoot, edit, animate – from ideation to publishing, you’ll own the content end-to-end.Leverage AI tools – use the latest tech like Sora, Veo 3, and generative tools to produce content faster and better.Create platform-native content – know what works for Shorts vs Reels, and how to make users stop scrolling.Track what works – monitor video performance, retention, watch time, and tweak your strategy.Engage with the community – reply to comments, run polls, feature UGC, and build trust with real users.Collaborate across teams – work closely with product, design, SEO, PR, and dealership teams to align content with campaigns.What We’re Looking For:Proven experience in content creation, preferably in the automobile or tech space.Excellent presentation and on-camera skills (YouTube/Instagram presence is a plus).Strong video editing chops (CapCut, Premiere, After Effects, or similar).Comfortable with animation, transitions, sound effects, and thumbnails.Deep interest in cars, bikes, and the auto industry (you’re the person friends text when buying a car).Familiarity with AI tools like Sora, Veo, Runway, etc. for creative acceleration.Growth mindset – open to feedback, A/B testing, experimentation.Understanding of SEO, thumbnails, click-through rates, retention curves (bonus!).What You’ll Get:A chance to shape India’s most exciting new car platform from scratch.Work at the intersection of tech, auto, content, and community.Freedom to experiment, fail fast, and scale what works.An opportunity to build your own team of editors, creators, and motion designers over time.A front-row seat to how India is evolving in how it buys and discovers cars.Ready to Shift Gears? If your camera roll is filled with exhaust notes, speedometer shots, or cinematic car B-rolls – we’d love to see it. Share your portfolio or social handle and let’s talk. Fill the application form here.
