Vijayawada: The city’s top orders via online delivery services have showcased a dynamic blend of staples and regional favourites.
Milk, onions, tomatoes, oils, green chillies, soft drinks, potatoes and curd led the pack. Thousands of residents are turning to ten-minute home deliveries.
The Instamart on-demand grocery delivery platform reported that local specialties like groundnuts, coconut oil, tender coconut, idly rava and Gongura leaves remained favourites, underscoring Vijayawada’s strong preference for authentic, homegrown flavours.
The surge in newer categories tells a larger story of changing consumption behaviour. For instance, the city has seen a 114 per cent growth in bath, body and hair care products, especially during the wedding season when grooming and beauty products peak.
Monsoons also influence carts, with a clear uptick in the purchase of essentials like oils and onions and indulgent items like instant noodles and snacks.
Afternoon slots remain the busiest ordering window, aligning with household routines. Early morning orders are on the rise.
The average delivery time in Vijayawada stands at 12.1 minutes, with the fastest delivery recorded at a jaw-dropping 1.41 minutes (1 km distance) this year. The love for quick commerce or online door delivery is also reflected in sales — Father’s Day (15th June) saw the highest number of orders, while one user clocked in 192 orders over the past 6 months.
The report stated that the cultural nuances also shaped consumption. During local festivals like Sankranti, there was a spike in sales of fruits, vegetables, pooja essentials and cooking ingredients. The wedding season drives up orders of makeup and hygiene, and wellness products.
Commenting on Vijayawada’s adoption of quick commerce, Hari Kumar G, chief business officer, Instamart, said Vijayawada is a great example of how quick commerce can seamlessly blend with local culture and everyday life.
“From delivering regional staples like Gongura, groundnuts and coconut oil, to witnessing a remarkable 114 per cent surge in personal care purchases, we’re seeing a deep shift in how consumers meet both planned and spontaneous needs, often within just 10 minutes.”
