Hyderabad: The Centre has selected Medak district in Telangana to promote global energy efficiency technologies in the pharma industryunder the Assistance in Deploying Energy Efficient Technologies in Industries and Establishments (ADEETIE).Through this scheme, MSMEs are expected to reduce energy consumption by 30 to 50%, enhance their power-to-product ratio, and support the creation of green energy corridors. The Centre has allocated Rs 1,000 crore for the scheme across the country.Being implemented by the Bureau of Energy Efficiency (BEE), the scheme aims to accelerate the adoption of advanced energy-efficient technologies in MSMEs. BEE has called upon all state govts to act swiftly and ensure the successful implementation of ADEETIE, urging engagement with state-designated agencies (SDAs) to inform stakeholders, identify suitable clusters, and assist MSMEs in transitioning to new technologies.ADEETIE is being rolled out across 60 industrial clusters and 14 energy-intensive sectors, such as textiles, foundries, and food processing, through a phased and cluster-specific approach targeting precise interventions for tangible outcomes.BEE has selected five states for the ADEETIE scheme to promote global energy efficiency technologies in the pharma industry, including Telangana. Apart from Medak, the scheme will also be implemented in Baddi, Madgaon, Ahmedabad, and Bidar for pharma sector innovation.“ADEETIE is a big boon to the MSME sector,” said Akash Tripathi, additional secretary, ministry of power and director general, BEE, urging all states to leverage this opportunity from the outset to ensure the scheme’s success and optimise benefits for their industries.From the ₹1,000-crore budget, ₹875 crore is designated as interest subvention to facilitate concessional finance for energy-efficient upgrades, with ₹50 crore earmarked for implementation and capacity-building. The initiative is projected to mobilise investments of over ₹9,000 crore, including substantial contributions from MSMEs themselves.The Union govt views the scheme as an essential tool for post-pandemic recovery and for fostering long-term sustainability, employment generation, and the pursuit of India’s climate and net-zero objectives.
