What do you observe about bridal fashion in Hyderabad?
While I don’t get to explore the city much when I’m here, I do keep an eye on the design landscape. Hyderabad designers are doing some fabulous work, many of whom retail in Delhi too. The city has held on to its traditions, which I admire. For example, Kanjeevarams are still a go-to for many weddings. But there’s also a growing appetite for change, brides are open to experimenting, and that’s where we fit in.
Have you collaborated with weavers for your handloom work?
Yes, it’s something I’ve always wanted to do. We started working with weavers a year ago, especially for our tissue fabrics. It’s still an evolving journey — there are so many more types of handlooms we’re yet to explore. Banaras is a key sourcing hub for us right now.
Any advice for upcoming designers?
Dream big. Be clear about what you want to achieve, and stay true to your vision. Clarity and conviction go a long way.
What message would you like to give Hyderabad brides about your new collection?
This collection is very close to my heart. I would love for brides to come and experience it in person — you simply can’t appreciate the intricate craftsmanship through pictures alone. I also encourage them to explore more handlooms and invest in pieces that are sustainable and timeless.
Finally, what does fashion mean to you?
Fashion, for me, is an expression of your mood, your individuality. It’s deeply personal and, at its best, it brings you joy.
