Hyderabad: With Ganesh Chaturthi around the corner, Hyderabad’s festive markets are witnessing a shift. White clay idols, sourced mainly from Rajasthan, are replacing the conventional plaster of Paris (PoP) idols, reflecting the growing awareness about eco-friendly celebrations.Speaking to TOI, R Shashidhar, general secretary of the Bhagyanagar Ganesh Utsav Samithi and Vishwa Hindu Parishad National spokesperson, said the entry of white clay into Hyderabad’s idol markets is changing the way artisans work. “Many artisans are choosing white clay over PoP because it provides the same finish and flexibility to shape idols,” he explained.Prices soar due to high transport costHe added that one of the reasons for the increase in idol prices this year is the need to bring clay from another state, which raised transport and sourcing costs. White clay, sourced mainly from Rajasthan, was earlier used only in limited numbers, say the city’s artisans. Ramesh K, an artisan from Dhoolpet, said, “This is the first time I made more clay idols than plaster ones because of their demand. Buyers are directly asking for white clay, even if it costs more.”For idol makers, the change brings both challenges and opportunities. White clay is softer and more time-consuming to mould than PoP, but artisans say it produces a smoother finish and a sturdier idol. “Clay needs more patience. You can’t rush it like plaster. But when it dries, the idol looks more natural and lasts longer. Customers appreciate that,” said Kiran Jain, an artisan from Khairtabad.While the transition is encouraging for artisans, it has not been easy. The higher cost of clay and transportation worries many. Shankar T N, an artisan from Nalagandla, added, “Right now people are enthusiastic about white clay because of the eco-friendly push. But if costs rise further, we are not sure how many will still buy,” said Shankar.
