Published on
August 29, 2025
India continues to grow as a major player in the global travel and tourism sector. With the rapidly evolving tourism landscape, the India International Travel Mart (IITM) plays an essential role in bringing together travel professionals, destinations, and brands. Now in its 26th year, this renowned event serves as a hub for networking, knowledge exchange, and business collaboration. The 2025 edition of the IITM will take place in two of India’s most vibrant cities: Pune and Hyderabad. Scheduled for 27th–29th November 2025 in Pune and 4th–6th December 2025 in Hyderabad, IITM promises to be an exciting platform for tourism boards, tour operators, and hospitality brands from around the world.
IITM has firmly established itself as a key event in the tourism calendar, attracting hundreds of exhibitors and professionals each year. It is regarded as a leading B2B travel exhibition that fosters partnerships, expands business opportunities, and promotes new destinations. With a strong focus on the tourism industry’s future, IITM continues to evolve by including emerging trends such as luxury travel, sustainable tourism, and experiential tourism. The event will allow visitors to explore both domestic and international destinations, providing ample opportunities to learn about travel technologies and new products shaping the industry.
This year, IITM will not only highlight global travel destinations but will also showcase the growing importance of Indian markets. Pune and Hyderabad are two cities that are rapidly becoming key hubs for travel and tourism within India. By hosting IITM in these fast-growing regions, the event is perfectly positioned to bridge the gap between established and emerging travel destinations.
Key Highlights of India International Travel Mart 2025
- Event Dates:
- Pune: 27th – 29th November 2025
- Hyderabad: 4th – 6th December 2025
- Exhibitor Categories:
- National and International Tourism Boards
- Tour Operators
- Hospitality Brands
- Travel Technology Providers
- Experiential and Luxury Travel
- Sustainable Travel Solutions
- Business Opportunities:
- Networking with industry professionals
- Destination showcases
- Workshops on emerging trends
- Promoting new travel products and services
Focus on Destination Promotion: A Global Stage for Indian Tourism
One of the most compelling features of IITM is its ability to offer a global stage for both Indian and international tourism destinations. The upcoming editions will feature dedicated pavilions that promote luxury travel and sustainable tourism solutions, areas that are rapidly gaining traction among discerning travelers worldwide. In addition, a spotlight on experiential tourism will attract visitors looking for unique travel experiences that go beyond the traditional vacation.
With its strong B2B focus, IITM is an influential event that not only helps promote tourism destinations but also facilitates direct business engagement between stakeholders. The exhibition allows buyers to connect with sellers, creating valuable opportunities for collaboration and business expansion. The event also gives tourism boards an opportunity to showcase the diverse experiences that their destinations offer, from cultural heritage to eco-tourism and adventure travel.
Pune & Hyderabad: Emerging Tourism Hubs in India
Pune and Hyderabad have rapidly become key players in India’s tourism and travel sectors. Both cities offer unique opportunities for business, culture, and tourism, making them ideal locations for the India International Travel Mart.
Pune, known for its educational institutions and growing IT sector, has long been a center for domestic tourism. Its proximity to hill stations, historical forts, and cultural heritage makes it a hotspot for travelers seeking a mix of leisure and adventure. Hosting IITM in Pune is a strategic move, as it taps into the city’s emerging potential as a major tourism hub.
Hyderabad, with its rich history, technology-driven economy, and vibrant food culture, stands out as a growing travel destination. The city boasts a mix of historic landmarks like the Charminar and Golconda Fort, alongside modern attractions such as high-tech IT corridors and entertainment hubs. Hyderabad is an increasingly popular choice for both business and leisure travelers, positioning it as a perfect venue for IITM’s growth.
Both cities are poised to benefit from the exposure and business opportunities that IITM brings, reinforcing their status as emerging tourism hotspots in India.
Themes and Focus Areas at IITM 2025
- Sustainable Tourism: The event will highlight sustainable travel solutions, catering to the growing demand for eco-friendly travel options and responsible tourism practices.
- Experiential Tourism: As travelers seek more unique, immersive experiences, IITM will focus on offering insights into experiential tourism, including adventure, wellness, and cultural experiences.
- Luxury Travel: With the rise of high-net-worth individuals and discerning travelers, luxury tourism will be a significant theme, showcasing the best of premium hotels, private tours, and bespoke travel services.
- Travel Technology: New technology is reshaping the tourism industry. From AI-powered travel apps to virtual reality tours, IITM will provide a platform for tech innovators to present their latest offerings.
What to Expect at IITM 2025
- Exhibitor Pavilions:
Visitors can expect to see a variety of themed pavilions showcasing different aspects of tourism. These will include destinations from around the world, highlighting cultural, adventure, and leisure travel opportunities. - Workshops & Networking Sessions:
The event will host a series of workshops designed to share insights into the latest travel trends, technology innovations, and destination marketing strategies. Networking sessions will also allow exhibitors to connect directly with buyers and potential partners. - Business-to-Business Meetings:
IITM provides the perfect environment for businesses to meet, discuss opportunities, and forge partnerships. For professionals in the travel and tourism industry, it’s an excellent opportunity to expand their network and discover new avenues for growth.
Conclusion: A Vital Event for India’s Travel and Tourism Sector
India’s tourism industry continues to thrive, and events like IITM play a pivotal role in shaping its future. By providing a platform for both established and emerging destinations, the India International Travel Mart offers a unique opportunity for industry stakeholders to come together and drive the growth of tourism across the country and beyond. Pune and Hyderabad will serve as key cities for this prestigious event, showcasing India’s potential as a global tourism leader. With a focus on sustainability, luxury, and experiential travel, IITM promises to be an unforgettable experience for everyone involved, reinforcing its position as one of India’s most influential travel trade exhibitions.
