This coming Tuesday is shaping up to be a huge day for tech enthusiasts and Apple fans alike, as Apple is set to reveal its new iPhone lineup. While the iPhone 17 Air is expected to be the star of the show, Bloomberg’s Mark Gurman has delivered an early dose of reality. In his latest newsletter, he draws a compelling, and cautionary, parallel between the upcoming super-thin iPhone and the original MacBook Air from all the way back in 2008.
Samsung’s Galaxy S25 Edge is an engineering marvel, but hasn’t seen much success in sales numbers. | Image credit — PhoneArena
I happen to agree with Gurman in his assessment that the iPhone 17 Air’s existence in the iPhone lineup won’t be about it becoming a blockbuster product right now. Much like the first MacBook Air, it will be a technology preview — Apple’s way of testing new engineering, battery chemistry, and production methods that will eventually trickle down to the entire lineup.
This device will pave the way for a thinner future for all iPhones and will even lay the groundwork for a foldable device. However, as Gurman so eloquently explained, while the iPhone 17 Air may be an awe-inspiring glimpse into tomorrow, on Tuesday your money will be better spent on the iPhone 17 or the iPhone 17 Pro.
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