The first outlet, located close to Hitec City, was a strategic choice — positioned between corporate hubs and upscale neighbourhoods. It didn’t take long for the numbers to speak. In just two months, the store turned operationally profitable. And there was another pleasant surprise that Hyderabad’s clientele had one of the highest proportions of male customers across the country. “Around 30% of our Hyderabad customers are men, compared to 10–20% in other cities,” Jitendra notes, adding that men’s wigs and patches are in high demand, while for women, scalp toppers for instant, non-surgical hair-thinning solutions and permanent extensions for length and volume have emerged as the bestselling products.
From hair volumisers, clip extensions, wigs and bangs to messy buns, scrunchies and men’s patches, Hair Originals’ collection is extensive, and all products are made from ethically sourced human hair. “Most brands in this field rely on outsourcing, but here, everything happens under one roof — from start to finish. By keeping the entire process in-house, we have complete control over quality, beginning right from procurement. We source our raw material directly from temples, following strict standards that ensure only the finest hair makes the cut and the rest is rejected as wastage. This is just the first of our three layers of quality checks, with each stage designed to maintain excellence. Now, we’re also working on adding a technology-driven, automated check to further raise the bar,” he explains.
