Karnataka’s Strong Presence at TTF Hyderabad 2025 Reaffirms its Position as a Leading Destination for Heritage, Adventure, and Culinary Tourism in India

Karnataka, one of India’s most diverse and culturally rich states, made a remarkable impact at the Travel & Tourism Fair (TTF) Hyderabad 2025, held on September 19-20, 2025, at the Hyderabad International Convention Centre (HICC). With its rich historical heritage, breathtaking landscapes, and modern tourism offerings, Karnataka has long been a prominent destination for domestic and international tourists. At TTF Hyderabad, the state showcased its vibrant tourism portfolio, including UNESCO World Heritage sites, eco-tourism, spiritual retreats, and adventure tourism. This year, Karnataka Tourism’s participation not only garnered significant attention but also earned accolades, including the prestigious Excellence Award for Best Decoration, thanks to the creative and engaging representation of the state’s tourism offerings.

In its pavilion, Karnataka Tourism effectively highlighted the state’s heritage, adventure, culinary culture, and natural beauty. The event served as a platform for Karnataka to engage with tour operators, travel agents, and professionals in the tourism industry while promoting the state’s diverse and evolving tourism opportunities. From the ancient temples of Lakkundi, the Stone Chariot of Hampi, and the tranquil spiritual experiences at Baba Budan Giri to the pristine beaches of Om Beach and the wildlife sanctuaries of Nagarahole National Park, Karnataka presented itself as a year-round destination with something for every kind of traveler.

TTF Hyderabad 2025 allowed Karnataka to fortify its relationship with key stakeholders, especially in Telangana and Andhra Pradesh, and establish fresh business-to-business (B2B) collaborations. This also marked an opportunity to promote luxury rail journeys, culinary trails, and festival tourism, reinforcing Karnataka’s position as a dynamic tourism hub in India.

Karnataka Tourism: A Vibrant Showcase at TTF Hyderabad 2025

Karnataka’s exhibition at TTF Hyderabad 2025 successfully captured the state’s essence through a well-curated presentation that resonated with both trade professionals and visitors. The state’s tourism department strategically positioned Karnataka as a blend of heritage, nature, adventure, and modern luxury.

Key Highlights of Karnataka’s Pavilion at TTF Hyderabad 2025:

• Award-Winning Design: Karnataka Tourism’s pavilion won the Excellence Award for Best Decoration, celebrating its visually engaging setup. The pavilion featured interactive displays, immersive storytelling, and a stunning showcase of the state’s cultural and natural treasures. The intricate design captured the essence of Karnataka’s multifaceted tourism offerings, blending tradition with modernity.
• Heritage and Spirituality: Visitors were introduced to Karnataka’s architectural marvels, including the ancient temples of Lakkundi in Gadag and the UNESCO-listed Hampi with its famous Stone Chariot. Baba Budan Giri in Chikkamagaluru was highlighted for its spiritual serenity, offering a peaceful retreat for travelers seeking both adventure and reflection.
• Adventure and Wildlife: Adventure enthusiasts were drawn to Karnataka’s opportunities for outdoor activities. The pristine beaches of Om Beach, known for surfing, and the scenic beauty of the Sharavathi River were promoted as adventure tourism hotspots. Karnataka’s Nagarahole National Park and the Daroji Sloth Bear Sanctuary provided nature lovers and wildlife enthusiasts with unique experiences in conservation areas.
• Culinary Heritage: Karnataka’s rich culinary offerings, including the iconic Mysore Pak, filter coffee, and masala dosa, were prominently featured. These items, synonymous with the state’s food culture, were presented in an immersive manner, inviting visitors to engage with the local flavors.
• Luxury and Comfort: For those seeking comfort in luxury, the Golden Chariot, Karnataka’s heritage luxury train, was showcased. The train offers a perfect blend of modern comfort and heritage travel, showcasing the state’s ability to combine traditional and contemporary tourism experiences.

Strategic B2B Engagements and Partnerships

TTF Hyderabad 2025 provided a strategic platform for Karnataka Tourism to enhance its relationships with key travel agents, tour operators, and stakeholders in the tourism industry. Karnataka’s pavilion attracted B2B meetings focused on exploring collaborative efforts and strengthening tourism ties with Telangana and Andhra Pradesh, two states with significant tourism potential for Karnataka.

Several new partnerships were forged during the event, further propelling the state’s tourism sector to new heights. Specialized segments such as culinary tourism, luxury rail journeys, and festival tourism were emphasized in B2B meetings, with the state aiming to attract visitors year-round through a broad spectrum of activities.

Karnataka’s Diverse Tourism Offerings

Karnataka is a state that has something to offer every type of traveler. From heritage seekers and adventure lovers to those interested in spiritual retreats, wildlife enthusiasts, and foodies, the state offers an impressive range of tourism options. Some of the standout destinations and experiences promoted at TTF Hyderabad 2025 include:

• UNESCO World Heritage Sites: The Hampi complex and the temples of Lakkundi stand as two of Karnataka’s most important cultural landmarks. These historical sites attract travelers from around the world who are fascinated by India’s ancient architecture, art, and culture.
• Adventure Tourism: Om Beach and the Sharavathi River offer unparalleled adventure experiences, with surfing, trekking, and boating options for those looking to enjoy Karnataka’s diverse landscapes.
• Ecotourism and Wildlife: Karnataka’s wildlife sanctuaries, including Nagarahole National Park and Daroji Sloth Bear Sanctuary, offer eco-tourism options that focus on conservation and provide tourists with opportunities to experience the state’s rich biodiversity.
• Luxury Tourism: The Golden Chariot luxury train offers a distinctive and opulent travel experience that combines Karnataka’s heritage with modern comforts, providing an unforgettable way to explore the state.
• Culinary Tourism: Karnataka’s diverse culinary offerings—from Mysore Pak to masala dosa and filter coffee—continue to captivate the hearts and palates of travelers. Food tourism is an increasingly popular segment in the state’s tourism portfolio.

Focus on Telangana and Andhra Pradesh Markets

With Telangana and Andhra Pradesh emerging as key markets for Karnataka Tourism, the focus remains on attracting visitors from neighboring regions. The response at TTF Hyderabad confirmed that the state has significant potential in drawing tourists from these markets, given the historical, cultural, and natural appeal that Karnataka offers.

TTF Hyderabad served as a vital touchpoint for Karnataka to connect with the Telangana and Andhra Pradesh markets, with B2B partnerships and trade engagement strengthening the state’s presence and appeal in the region.

Conclusion: Karnataka’s Vision for Long-Term Growth in Tourism

Karnataka Tourism’s successful participation at TTF Hyderabad 2025 has elevated the state’s visibility in the tourism sector and set the stage for future growth. With its award-winning pavilion, the state was able to showcase its diversity and versatility as a tourist destination, solidifying its place as one of India’s most attractive and well-rounded travel spots.

The event provided Karnataka with an invaluable opportunity to expand its industry partnerships, promote niche tourism segments, and engage with key stakeholders. As the state focuses on sustainable, community-based tourism, the overwhelming response at TTF Hyderabad signals a bright future for Karnataka’s tourism sector.

With its diverse heritage, nature, adventure, and luxury experiences, Karnataka is well on its way to becoming a top-tier travel destination in India and beyond, offering something for every kind of traveler.

Key Takeaways:

• Karnataka’s heritage tourism, adventure, culinary tourism, and luxury offerings were prominently featured at TTF Hyderabad 2025.
• The award-winning pavilion showcased Karnataka’s diverse tourism portfolio, winning the Best Decoration award.
• B2B meetings at the event helped foster new partnerships and strengthen ties with regional tour operators and travel agents.
• Telangana and Andhra Pradesh markets are key areas for future tourism growth in Karnataka.