Ultraviolette Automotive has officially entered the United Kingdom by starting sales of the F77 electric motorcycle lineup. The brand has partnered with Netherlands-based Motomondo to deliver in the region. At the Motorcycle Live Show in Birmingham, Ultraviolette launched the top-spec Recon variants of the F77 Mach 2 Recon and F77 Superstreet respectively.
Apart from its existing range, Ultraviolette also introduced several other models, including the recently launched X-47 crossover in the Indian market. The company also introduced Tesseract scooter, Shockwave dirt bike and F99 concept motorcycle.
Also read: Ultraviolette X-47: variants, features and prices
The F77 models launched in the UK will be available only in the most expensive Recon variant. Both have the same mechanical setup as the Indian variants: 30 kW of maximum power, 100 Nm of torque, 155 km/h top speed and a 10.3 kWh battery with an IDC-rated range of up to 323 km. Prices reflect premium positioning overseas, with the F77 Mach 2 priced at £8,499 (Rs 9.91 lakh) and the F77 SuperStreet priced at £8,799 (Rs 10.26 lakh).
Earlier this year, Ultraviolette began its overseas sales by sending the first batch of 100 F77 motorcycles to the UK and nine other European countries including France, Germany, Ireland, Austria, Italy, Switzerland, Belgium, Luxembourg and the Netherlands. These motorcycles are exported as fully built units from the company’s Bengaluru plant.
For its European presence, Ultraviolette has established a network of regional dealer partners. Motomondo oversees the UK and Benelux markets, Zero Center manages Germany, Austria, Switzerland and Italy, while Pink Mobility manages operations in France.
