Ather Rizta sales have crossed the 2 lakh unit mark since its launch in April 2024. The Rizta achieved the first 1 lakh unit sales in less than a year since its launch, while the last 1 lakh units were sold in just 6 months. Ather says that the family e-scooter now accounts for over 70% of its total sales. It has helped the brand double its market share in Madhya Pradesh and Chhattisgarh, rising from about 7% in Q1 FY2026 to 15% in Q3 FY2026. During the same period, Ather’s market share in Punjab and Uttar Pradesh rose to 15% and 10%, respectively. The Ather Rizta is available in S and Z variants, with prices starting at Rs 1.15 lakh (ex-showroom). It comes with two battery options: 2.9 kWh with 123 km of range and 3.7 kWh, offering 159 km of range. Meanwhile, Ather Energy has sold over 5 lakh units in India since it entered the e-scooter segment. Today, it ranks among the top 3 brands in terms of sales, alongside Ola Electric, Bajaj Auto and TVS.
