Rareism, known for its thoughtfully designed, contemporary fashion for modern women under The House of Rare, is set to launch its fourth store in Hyderabad at Gateway Mall. This bold expansion cements the brand’s foothold in South India’s most discerning fashion market, drawing in well-traveled urban professionals who live for design-led pieces that command attention.
The new Rareism store at Gateway Mall is set to open on 20 December and reflects the brand’s design-led ethos through its interiors. The space features a minimalist, clean and sharp aesthetic, with crisp white walls that let the colours, textures and fabrics of the clothing really shine. Thoughtfully planned fixtures, open sightlines, and focused lighting create a calm, uncluttered environment, encouraging customers to experience each piece up close. The result is an elevated yet inviting atmosphere that mirrors the Rareism woman’s refined, contemporary sensibilities.
Spanning over 1,852 sq ft, the new store showcases Rareism’s SS26 collections, dripping with unexpected, vibrant prints, razor-sharp tailored silhouettes, fluid, versatile pieces, and a variety of textures that transition effortlessly from boardroom to after-dark. The store also features the curated Rare Ones section, specially catering to boys aged 4-14 years with limited-edition kids’ styles. The store joins Rare Rabbit in the same mall, reinforcing The House of Rare’s multi-brand ecosystem, creating a
true destination for families who dress with intention across generations.
“Hyderabad represents a high-growth market with exceptional consumer demand, making it the ideal next step in Rareism’s South India expansion,” said Abhishek Srivastava, Chief Brand Officer, Rareism. “The incredible welcome we’ve received from Hyderabad’s fashion community made Gateway Mall the natural choice for our next outlet, its premium footfall and affluent catchment put us right where our loyal customers shop. This expansion signifies our unwavering commitment to deepening roots across South India and capturing this region’s immense potential”.
The store opening coincides with the holiday season, offering visitors an immersive experience of Rareism’s signature curation at Gateway Mall, Hyderabad, a premier destination drawing affluent, fashion-savvy crowds. At The House of Rare level, the brand now operates 46 stores nationwide, underlining rapid and strategic expansion.
