Hyderabad’s Big Spends, Smart Buys & Category Surges
In 2025, Hyderabad paired discipline with aspiration, emerging as one of Instamart’s strongest cities for high-value carts and category expansion.
· Premium purchases: Apple products and 24K gold coins ranked among the city’s highest-value buys
· Late-night cravings across top cities were led by masala-flavoured chips, a pattern also reflected in Hyderabad’s night orders
· Fastest-growing category: Electronics & appliances surged by ~90%
· Beyond groceries: A growing mix of electronics, lifestyle accessories and everyday essentials shaped Hyderabad’s evolving quick-commerce behaviour
Meanwhile, the rest of India in 2025 wasn’t just shopping; it was optimising everyday life with Instamart. Milk emerged as the country’s #1 essential, with India ordering 4+ packets of milk per second; enough to fill 26,000 Olympic-sized pools. India also shopped big with a user in Hyderabad who placed the single largest cart of the year at ₹4.3 lakh, checking out with three iPhone 17 Pros.
