Home NEWS Gatorade teams up with Hardik Pandya, Marketing & Advertising News, ET BrandEquity

Gatorade teams up with Hardik Pandya, Marketing & Advertising News, ET BrandEquity

<p>Hardik Pandya (file image)</p>
<p>“/><figcaption class=Hardik Pandya (file image)

Gatorade has announced its association with Indian cricketer Hardik Pandya.

This partnership comes on the back of Gatorade’s mission to reiterate the importance of hydration whilst being active, the company said in a press release.

Pandya is known for his fitness and active lifestyle coupled with an unwavering spirit to win. On the other hand, Gatorade demonstrates the importance of hydration whilst sweating it out, to help you move forward, it added.

The synergies between both Pandya and Gatorade will further deepen the brand’s role as a hydration partner with the sports, fitness, and active-lifestyle community and motivate consumers to fuel themselves forward to achieve their fitness goals, the company added.

Commenting on the association, Ankit Agarwalassociate director, energy and hydration, PepsiCo Indiasaid, “Gatorade has been a pioneer in hydration, providing athletes and people with active lifestyles with electrolytes and fluids to help replace what is lost in sweat. Hardik’s relentless spirit and unyielding determination to be physically fit, work hard and sweat it out time and again align seamlessly with Gatorade’s philosophy of staying hydrated to help perform at one’s best. We are thrilled to welcome him to the Gatorade family.”

Pandya said, “For me Gatorade is more than just a beverage; it’s a symbol of determination and resilience. Staying hydrated is a crucial aspect of any athlete’s performance, and I am glad to partner with a brand that has a long history and legacy in rejuvenating athletes with over 55 years of expertise in the field of hydration.”

The new campaign was shot by Renell Medrano and styled by Bieber and Dani Michele. Bieber is seen in a range of styles from the F-Box Anniversary Collection, the brand’s new global assortment of women’s and men’s apparel.

  • Published On Sep 12, 2023 at 04:20 PM IST

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