If you were too bothered by the advertisements on OTT platforms and the high abundance of them, this would indeed annoy you, as OTT platforms are on a quest to answer the golden question of how much ad is too much ad.
As the festive season approaches, OTT and social media platforms will experience a spike in advertisements, according to trends. Brands are booking slots in advance but are noticing a surprising trend: the prices for ad slots are surprisingly low.
This year, for the festive season, there will be just a 10-12% price hike.
Certain reports suggest that the platforms will extend advertisement slots for brands, with some platforms even offering a 20% hike. OTTs like JioCinema, Netflix, and Disney Hotstar will follow this trend.
Two primary causes contribute to the low price hike. The first is that platforms are increasing ad slots to maximize profits. Secondly, India has recently witnessed a significant increase in OTT platforms, providing the nation with more options.
Regular show ad rates, measured in CPM (cost per thousand impressions), can vary from ₹70 to ₹120 for every 10 seconds of ad placement, depending on the platform. High-impact shows usually command higher rates. Non-skippable ads are priced per six seconds, with their costs influenced by targeting criteria. Banner ads generally come with lower price tags compared to video ads.
Furthermore, in recent times, OTT platforms are promoting an ad-supported plan that will help service providers incorporate it.
Now, JioCinema emerges as the master of the ‘More ads, more fun’ system, and if they continue to add more advertisements, the experience will only worsen. If platforms like Netflix and Prime Video join them, it will undoubtedly spoil the viewing experience, that’s a guarantee.
