The way of viewing cinema has changed and the expectations of the audience has changed drastically. Devi Sri Prasad and Thaman are the top music composers of Tollywood and they are the first consideration for stars and young actors. After Manisharma vanished from the light, Devi Sri Prasad was on the top for years. Thaman joined the list in the recent years. Both Devi Sri Prasad and Thaman are charging big remuneration but they never reached a double digit mark. Now, Anirudh emerged as the first choice for every actor. The producers are ready to shell out more than Rs 10 crores for Anirudh if he is ready to sign the project.
The music labels too are offering big for the music rights if Anirudh is on board for a film irrespective of the genre and the star on board. Anirudh is way behind DSP and Thaman when it comes to craze and remuneration. Anirudh is working with all the stars of Tamil cinema and he has signed half a dozen Telugu films. Bollywood Superstar Shah Rukh Khan brought Anirudh on board for his next film which is yet to roll. That’s the craze of Anirudh.
