Vismay, a women’s fashion brand, has opened its newest retail outlet in Andhra Pradesh’s Nellore at the MGB Felicity Mall, which is a significant move in the brand’s plan to enter the Tier-2 and Tier-3 cities of India.
Vismay’s new outlet in Nellore is a one stop shop for natural, breathable textures, loose shapes, and locally inspired creations of a carefully chosen range.
This represents Vismay’s first store opening of the financial year and confirms their intentions to enhance their regional presence while increasing access to premium ethnic fashion outside metro cities.
Launched in 2004 as a subsidiary of Novelty Textile and commencing retail operations in 2016, Vismay is now in over 30 cities with 35 or more stores. The brand has plans to open 100 exclusive brand outlets and 50 multi-brands in the next two years, which will increase the brand’s presence in India rapidly.
